Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?
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چکیده
منابع مشابه
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...
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Affiliate programs offer affiliates referral fees in return for directing potential customers into a merchant’s web site. Affiliates are commonly paid based on the number of leads converted by the merchant into customers (pay per conversion), or based on the number of leads referred to the merchant (pay-per lead). Given the prevalence of both, interesting questions for research are: (a) why do ...
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ژورنال
عنوان ژورنال: European Journal of Marketing and Economics
سال: 2018
ISSN: 2601-8659,2601-8667
DOI: 10.26417/ejme.v1i3.p66-77